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Entries tagged [shop]

How to Appeal to Millennials: Coffee Shops

Posted on Monday Aug 14, 2017 at 09:29AM in General

Millennials have surpassed Baby Boomers as the nation's largest living generation, according to population estimates released by the U.S. Census Bureau. Another fact about millennials is that they love coffee. In fact, they love coffee so much, research says millennials consume 44% of coffee in the United States . Quality coffee is important but so is the ambiance and environment millennials drink coffee in. Drinking good coffee in an inviting, eco-friendly environment has become a trend. It's the socially acceptable way of getting that extra oomph to get through your day, week, and year. As a millennial myself, I prefer coffee with my oxygen. It is necessary for survival! When Monday arrives and your Sunday "scaries" become reality- the only comfort is your beloved coffee giving you the superpower strength to get through the work day. If millennials are consuming all of what's left of the world?s coffee supply , then you need to appeal to that consumer. Hill & Markes, Inc. has the top 5 ways coffee shops can appeal to millennials.

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