Why You Need Freakshakes on Your Menu
Posted on Monday Jul 02, 2018 at 10:12AM in General
What is a Freakshake?
Freakshakes are the newest craze in the ice cream industry! They originated in the UK and have been making their way around town at an alarmingly quick rate ever since! So what is this popular food item taking the ice cream world by storm? It is a milkshake. But… it’s not your average milkshake (it’s freaky!). We are talking about a gluttonous, glorious, over-the-top shake that’s filled to the brim with whipped cream, toppings, and more.
The freakshake is not casual. Compare a standard milkshake and a freakshake this way: t-shirt and jeans versus a ball gown at the MET gala. It’s your overdressed, but fabulous friend. It dazzles in presentation and demands the attention from anyone who sees it. Oh, and your customers are willing to pay BIG money to get their hands on one.
Take a Picture, It'll Last Longer!
The freakshake almost looks too good to eat and too good to believe. Which is why before the shake is even touched, it’s savored via photograph. The camera eats first and its muse is very photogenic. “The freakshake trend has been a clear example of the influence of social media ,” says Olivia Edwards, senior analyst at food trends agency thefoodpeople. She says Instagram “gave them a platform to be seen and desired all around the world … the first thing most people will do is pop a pic on Instagram.”
Because, if you didn’t take a picture of it, did it really happen?
The freakshake is physically shareable between friends and family but it’s even more shareable via social media. Social Media Marketing is incredibly effective. Your customer sharing the “can you believe it?” picture of your premium milkshake on their social platforms is the best testimonial you can get. And it’s FREE advertising! “Where can I get THAT?” is the common response. Trust us when we say that people will want to be part of the freakshake club and will flock to your shop to snap a picture of their own. Just enter the hashtag #freakshake on Instagram, Twitter, and Facebook and you’ll see thousands of drool-worthy images of various freakshakes.
"They are great for sharing with friends and they photograph brilliantly, so people can show them off on social media."-The National Lifestyle
Shake it Up!
Don’t be overwhelmed by what appears to be the sheer insanity of the freakshake. The freakshake-making process is low-maintenance. You don’t have to add a burger slider, waffle, or cake as a garnish on your first attempt. Dip your toes in the water and feel out your customer’s reaction to a freakshake on your menu before adding it as a regular item.
A great way to promote this new menu item would be offering Facebook polls to see what freakshake your customers want to try! Interacting with your patrons and using their opinions to launch this shake will garner the excitement you need to introduce them.
Start by using your standard shake machine like these ones from our partner, Taylor Upstate.
Once you have the shake machine, you will need the fillings and toppings. Guess who has that? We do! We have peanuts, sprinkles, cookie crumble, hot fudge, and more to add the extra pizazz your shake needs! Have fun creating this unique menu item by using Hill & Markes sweetest treats.
Hill & Markes hosted a Shakes & Cakes seminar with Taylor Upstate for our customers. Look at the easy-to-make freakshakes we created.
You can start with a more ambitious freakshake a la the donut or with a shake comprised of just Oreo cookies and whipped cream.
The more colorful your shake is the better, so be sure to get all of the mouthwatering toppings Hill & Markes has to offer.
Get Your Freakshake On!
If you aren’t investing in the freakshake- you’re making a big mistake, HUGE! Now that you know where to get your shake machine, where to get your toppings, and the popularity of a freakshake... what’s stopping you from adding this to your menu?
The shake is on the rise and the crowds love it, but the best part is the average freakshake goes for $15- $20 dollars. Your customers are willing to fork up the cash for this hot commodity so don’t miss the opportunity to cash in on it before the next trend comes a knockin’.
Get your freakshake on today! Hill & Markes is here to help.
"These monstor sized milkshakes are the latest food craze popping up on menus across the country."- The National Lifestyle
Katie Bruno is originally from Peru, but recently moved to Amsterdam, NY after graduating college with a Communication degree from UAlbany. Oh, not that Peru, a small town in upstate NY. Fueled by coffee, she passionately blogs about all things wholesale and uses her addiction to social media for the greater good of the company.