• live-chatlive Chat
  • live-chat(800) 836-4455

Why Customizing Your Consumables Makes a Difference

Posted on Monday Sep 25, 2017 at 04:53PM in General


As a part of Hill & Markes, Inc. core mission to provide our customers with the best innovation possible, we have worked with our product experts and our customers to devise a program that helps you put your brand in the spotlight. As part of this program, consumable customization is an easy way to get your business to be the talk of the town. Simply put, invest in your brand, invest in your business, and your customers will invest in you.

Uncommon Grounds Coffee Cup with Laptop and Bagel Sandwch


When you put your brand out there, and show that you care about every detail of their experience, your customers will be compelled to advertise for you - trust us, they can’t help themselves. As an added bonus, personalization through branding inspires customer loyalty. This extra step shows you care about your story and you want it to be told. That makes all the difference to consumers.

There are plenty of consumables available for custom print that do not have to break the bank. Start simple by putting your business name on your cups, beverage napkins, to-go takeaways, table settings, and boxes.

Look at this digital promotion one of our customers, Uncommon Grounds, received after utilizing our custom print program for their hot cups:


Social habits indicate people are going take pictures and share their experience with their friends and family. The desire to share does not stop at the doors of your business. In fact, being out and about increases the wish to communicate experiences. No one wants to post pictures themselves eating potato chips on the couch alone, right?

So let’s look at the facts; a recent study shows that 29 million Americans have posted a picture of food or drink at a restaurant. Use this technological trend to your advantage. Showcase your brand so your customers have something to share.

The world of social media expedites word of mouth marketing (WOMM), which is one of the most effective ways to generate customer growth. According to Nielsen, 92% of consumers believe recommendations from friends and families over all forms of advertising.

The combination of custom print and social media is a gift from the marketing gods. It is an important tool is in the digital day and age where EVERYONE is an over-sharer. As mentioned in (Coffee Shops: How to reach millennials) , whether your customer is checking in at your location on Facebook, taking pictures of their drinks at the bar while they wait for a reservation, or filtering their coffee and drink in an Instagram photo-- you are reaping the benefits of consumer marketing.

Since your customers can and will advertise for you through social channels, put your name at the forefront of the product and customize those consumables.


They say a picture is worth a thousand words, so we thought we would put images where our keywords are. Here are examples of current Hill & Markes customers with their custom printed items in the spotlight.

Through the combination of custom print and social media, you can reach a wider audience with minimal effort.


Hill & Markes, Inc. has a comprehensive custom print program. We are proud to offer an extensive line of customizable consumables. We have been collaborating with some of the best providers of custom print merchandise to highlight your brand on all the best products.

We have developed our custom print program to fit our customer’s needs and pain points. We strive to make our customer experience easy and efficient which is why our custom print program offers:

  • Low Minimums
  • Multi Colored Print Options
  • Social Media Product Placement
  • Virtual Proofing Prior to production
  • Unique products to your business
  • Customize your take out business
  • Bags- Paper & Plastic
  • Beverage Items- Napkins, Cups & Lids, Sleeves
  • Boxes & Containers- Foam, Paper, & Plastic
  • Food Paper- Bakery, Deli, Take-out
  • Table setting items- napkins, placemats
  • Matting- Various applications

However, don’t take our word for it, Uncommon Grounds and Café Kubal had this to say about collaborating with Hill & Markes Inc.:

"[Hill and Markes] helped us when we opened our first store in 1992 so we have been working together for a very long time. The price has always been consistent; you don't have to worry about a constant price hike like with other vendors."

- Dan Murphy, Uncommon Grounds

"We couldn't have imagined a smoother, simpler and better partnership, than the one we have created together. Our brand is shining bright like a black diamond because of the hard work and dedication you put in for us."

- Kat Costic, Cafe Kubal

Take the chance to be remembered, Customizing your consumables leaves an impression. And remember: Invest in your brand. Invest in your business. Your customers will invest in you, too.

Katie Bruno - Hill & Markes Marketing Assistant and Social Media Specialist

Katie Bruno is originally from Peru, but recently moved to Amsterdam, NY after graduating college with a Communication degree from UAlbany. Oh, not that Peru, a small town in upstate NY. Fueled by coffee, she passionately blogs about all things wholesale and uses her addiction to social media for the greater good of the company. When she's not keeping up with the latest digital marketing trends- you can find her coordinating meetings, events, and trade shows. 

No one has commented yet.

Leave a Comment