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They say the way to a woman?s heart is diamonds. They are wrong. The way to a women?s heart is food (preferably a heaping plate of pasta). When the chaos of the work week winds down, couples and singles are ready for their much needed respite. Naturally, they start planning their special night out, aka: date night!

Deciding where you and your significant other want to eat requires research. Unfortunately, the planning process does not follow the ?life is like a box of chocolates, you never know which one you are going to get? method of choosing. Couples will exercise their due diligence in this decision-making process because this is the night to forget about the craziness of work and children- to find time for each other! But it?s not only couples that do their sleuthing to find out the perfect place to spend their night. Singles put their detective hats on and research restaurants that are perfect for their dates too!

So how do you become the place to be on Date night? Easy. 


Get the Word Out

Start promoting offers on your social media pages and website in advance. Offer unique deals and specials on Facebook and Instagram to attract new customers and sustain already loyal patrons. If you are planning a discounted menu or offering a special dessert on the weekends- be sure to advertise. Social media allows for accessibility. When couples and singles are choosing where they want to celebrate their special night out, they can easily click on your platform and see what deals you will be providing. Your specials and deals will entice them to choose your restaurant for their romantic dinner.

Your offers should be irresistible. Prevent the all-to-common ?where do you want to go?? discussion. See below.

What do you want?

A first date is stressful enough to have to worry about where you are going to eat. Will my date like it? Does it have a romantic vibe? The overthinking is suffocating! Answer these questions for them by showcasing your specials all over so they don?t even have to think about it. They call this a ?no-brainer.?  For couples, deciding where to eat for dinner can be exhausting and taxing on relationships.

Be sure to use popular hashtags when you are advertising your restaurant for the weekends. #sweetheart, #romance #love #datenight #loveisintheair #bemine #love #parentsnightout #saturdaynight 


Lovebird Specials

Have you thought about preparing an exclusive menu with a signature beverage on the weekends? Please do. This will set your restaurant apart from the competition and encourage loving couples and singles to visit. Plan an exclusive three course menu: appetizer, main entrée, dessert, signature beverage or a discounted bottle of wine. Condensing the menu options allows for a quicker order process and higher turnover for business at your restaurant. Both win-wins in the restaurant world and for the indecisive folk.

Incorporate romantic themes into your dishes. Think red sauces, colorful berries as drinks and garnishes, a red wine demi-glaze? basically, think pink. Here are some great dishes to serve on the weekend:

  •      Strawberry salad: Winter greens, strawberries, candied walnuts, honey balsamic vinaigrette
  •      Pasta a la vodka: Penne pasta with a pink spicy tomato cream sauce
  •      Dark Chocolate Tower: Filled with bourbon soaked cherries, molasses brown butter sauce and salted caramel ice cream

For your signature beverage consider these options:

  •      Chocolate covered Cherry Martini
  •      Strawberry Bellini


Offering a special menu and beverage items really integrates the theme of romance and makes the experience a special one. 


Set the Mood

It?s all about the ambiance. Give your restaurant a makeover and set the vibe. Dim the lights and invest in Sterno candle lamps to create that romantic feeling. Dress your table up with décor that exemplifies love. Consider using red disposable table cloths to incorporate the color of love at the table.

Adding these extra touches really shows your customer that you care about making this dinner an extraordinary night out.


Love is in the Air

Typically weekends are when couples and singles prioritize spending time with friends and family. They are more likely to schedule fun and special activities on the weekend without having to worry about early meetings, presentations, angry bosses, etc! Capitalize on this trend and utilize these ideas to make your restaurant the place to be on date night! You?ll have these couples and singles swooning, coming back for more. Hill & Markes is here to help.

Some couples might be interested in having their date night at home. It?s time to invest in take-out services. Click here to see our reliable to-go packaging.  

Katie Bruno - Hill & Markes Marketing Assistant and Social Media Specialist




Katie Bruno is originally from Peru, but recently moved to Amsterdam, NY after graduating college with a Communication degree from UAlbany. Oh, not that Peru, a small town in upstate NY. Fueled by coffee, she passionately blogs about all things wholesale and uses her addiction to social media for the greater good of the company. When she's not keeping up with the latest digital marketing trends- you can find her coordinating meetings, events, and trade shows. 


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    • 1997 State Highway 5S
      Amsterdam, NY 12010
      Phone: (800) 836-4455
      Fax: (888) 842-1207

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